One year ago, we asked a simple question. Why wasn't India drinking better matcha? We discovered that the answer was complicated. There were imported powders with no story, cafes serving subpar blends, and consumers with zero guidance on how to prepare it. There was a gap and we decided to fill it with Japanese matcha tea that did not compromise on quality, flavor, and experience. One year in, the Bree Matcha journey has been everything that we hoped for and more.

How Bree Matcha Has Grown Since Launch 

We launched with a conviction. Today, that conviction has translated into a full product ecosystem, right from our signature matcha to two amazing flavored matcha powders: strawberry and lemongrass. We also introduced three curated matcha kits that are perfect for beginners and gifting. 

Distribution-wise, we've moved fast and deliberately. We are now served across 50+ cafes and restaurants in India, with a presence on three major q-commerce and two leading e-commerce marketplaces. In fact, our matcha wholesale program has also opened doors for B2B partnerships worldwide.

Key Milestones and Achievements That Shaped Our Journey 

Here is everything that has shaped our first year.

• India's only flavoured matcha brand

Strawberry and Lemongrass matcha powders are entirely our own. 

• A Google search spike we triggered ourselves

From the day we launched, search volumes for matcha-related keywords spiked nationwide. We didn't just enter the market. We created it.

• Range of products to suit all types of matcha drinkers

From simple Everyday Matcha Powder to the more refined Ceremonial Grade Matcha, we’ve created a range for people at any point in their matcha journey.

• Our effort has been to create a ritual, not a product

Combining our matcha powders with the right accessories, such as our handcrafted ceramic matcha bowl, makes an ordinary drink into an everyday ritual.

What We Learned From a Year of Sharing Matcha With India 

Indian consumers are a lot more open than what the industry gives them credit for. In year one we learned that the barrier to matcha adoption was never taste, but trust. People had no idea what real matcha looked like or tasted like. They were burnt before by low quality imports masquerading in premium packaging and didn’t know how to prepare it.

“We tried to fill that void with transparency, education and quality that spoke for itself.” Our matcha combo options gave new drinkers a chance to explore without worrying too much. Our content also helped them understand what they were drinking and why it was important.

So, in our first year we inferred that when you treat your consumers as intelligent adults who deserve the real thing, they are going to show up consistently.

Our Vision for the Future of Bree Matcha 

Year one has been all about proving the concept, and year two is going to be all about expanding the universe. Our vision has always been to build a lifestyle where there is a premium matcha moment for everyone every day! 

This means new product categories, deeper community roots, and a presence that will extend beyond a single cup. We are ready to evolve into a comprehensive wellness lifestyle brand. Come along and explore our world of strawberry matcha, premium matcha-grades, accessories, and more to find your perfect pre-matcha moment.

FAQs

1. What was the inspiration for Bree Matcha and how did it all begin?

We found that the Indian market was flooded with low quality matcha and there was hardly any consumer education around it. Our founders wanted to change that by bringing authentic Japanese Matcha Tea that was built on quality, transparency and accessibility.

2. What have been the biggest challenges for Bree Matcha in its first year?

Our toughest climb was building category awareness from almost nothing. Most Indian consumers had either never had real matcha, or had a bad imitation of it. Educating the market and building a brand at the same time took patience, consistency and a product range versatile enough to meet people at every entry point.

3. How has Bree Matcha grown in terms of customers and community engagement?

The Bree Matcha community has grown organically, powered largely by word-of-mouth and our category-first positioning. Our presence across 50+ cafes and restaurants has introduced thousands of new drinkers to the brand. Partnerships on q-commerce and e-commerce platforms have extended our reach, making authentic matcha accessible across India's metros and beyond. Also, we have amassed over 12k followers on Instagram!

4. What makes Bree Matcha different from other matcha brands in the market?

Three things set us apart. 

• We are India's only brand to offer flavoured matcha powder; Strawberry and Lemongrass are entirely original to us. 
• We offer a full spectrum of grades, from Everyday Matcha to Ceremonial Grade, so there's a Bree Matcha for every ritual. 
• We pair premium matcha powder with premium experience through matcha kits, accessories, and education that turns first-time drinkers into lifelong converts.

“As we mark our first anniversary, we'd like to extend a heartfelt thank you to everyone who has been part of the Bree Matcha journey. Whether you've enjoyed your first cup with us, introduced a friend to matcha, partnered with us through your café, or supported us online, you've helped shape what Bree Matcha is today.

Every order, every recommendation, and every conversation has reinforced our belief that India is ready for authentic, high-quality matcha. We're incredibly grateful for your trust and excited to continue growing alongside this wonderful community.”